Privacy Policy

Firstrade is committed to protecting our clients' personal and financial information. In the course of providing brokerage services, we collect certain information about our clients to ensure seamless transactions and to comply with regulatory requirements. Our Privacy Policy provides transparency about the types of information we collect, why we collect it, and how we use it. We also explain how we may share this information with third parties, such as affiliates or service providers, to facilitate our services or as required by law. By adhering to the principles outlined in our Privacy Notice, we aim to foster trust and confidence with our clients, ensuring that their personal and financial information is treated with the utmost care and confidentiality.

Select the link in the following list to jump to the applicable section, including to review additional state-specific privacy disclosures that may be relevant depending on where you reside and the nature of our relationship with you.

1. Information we collect and how we collect it

While providing the Services, Firstrade collects or receives the following types of information from you:

Identity data, such as your full name, Social Security number/Tax Identification number, date of birth, and any other personal information connected to identifying you from government-issued identification documents.
Contact data, such as residential/mailing address, telephone numbers, and email address.
Financial data, such as such as your bank account and payment card details, and information about your employment, income, account balances, financial transaction history, credit history, tax information, and credit scores.
Profile data, such as such as your username and password, your knowledge assessment results, your interests, preferences, feedback, and survey responses.

Information we collect automatically through the Services:

Usage Information. We collect information about your activity on our Services, which includes device identifiers (like IP address or mobile device identifiers), pages or features you use, time and date of access, and other similar usage information.
Transactional Information. When you receive, submit, or complete a transaction via the Services, we collect information about the transaction, such as transaction amount, type and nature of the transaction, and time and date of the transaction.

Information we collect from other sources:

Vendors and Business Partners. We collect information about you from companies that we do business with, such as name, contact data, inferences about your preferences and attributes, as well as inferred fraud risk, from identity verification and fraud prevention partners.
Financial Account Linking. We may receive financial account information about you from third-parties, such as your financial institutions. Firstrade offers account linking and aggregation services through Plaid, Inc. ("Plaid"). By utilizing these services, you acknowledge and agree that the terms of Plaid's Privacy Policy (currently located at Privacy and security policies | Plaid ) will govern Plaid's use of such information, and you consent to Plaid's Privacy Policy. Firstrade also offers 401(k) rollover services through Capitalize Money, Inc. (“Capitalize”).  By utilizing these services, you acknowledge and agree that the terms of Capitalize’s Privacy Policy (currently located at Privacy Policy - Capitalize) will govern Capitalize’s use of such information, and you consent to Capitalize’s Privacy Policy.
Connected Services. If you link, connect, or log in to your Firstrade Account with a third-party service (e.g., Google, Apple), the third-party service may send us information such as your profile information from that service. This information varies and is controlled by that service or as authorized by you via your privacy settings at that service.
Advertising Data. We collect information in connection with our ad campaigns that surface on other platforms, such as the ads you click on and other interactions with our ads.
Credit Information. We may receive credit-related information about you from third parties, such as credit bureaus. For example, if you apply for a credit card with Firstrade, we may collect your credit history and credit scores from credit bureaus and other partners.

2. How we use your information

The information we gather is utilized for the purposes outlined below, or as specifically communicated to you at the time of collection:

Provide and maintain our services, which encompasses processing account applications, verifying your identity, ensuring the functionality of our platform, offering support, recording transactional details, and managing billing and accounts.
Deliver transactional and relational communications to you, including confirmations, invoices, technical updates, customer support responses, software enhancements, security advisories, support messages, and transactional information.
Communicate with you about offers and personalized content tailored to your interests, including newsletters, product announcements, partner offerings, surveys, contests, sweepstakes, events, and advertisements customized to your preferences.
Monitor and enhance the performance of our services through usage analysis and research and development efforts.
Organize and oversee contests, sweepstakes, and promotional campaigns, as well as manage the processing and distribution of entries and rewards.
Safeguard the safety and integrity of our services, business operations, and user community by investigating and preventing fraudulent or unlawful activities.
Uphold our legal rights and defend against legal claims, including enforcing contracts and agreements.
Adhere to relevant laws and regulatory obligations, including those applicable to regulated broker-dealers and money services businesses.

3. Disclosures of information

We value your trust and are committed to being transparent about when and with whom your information is shared. We may disclose—or allow others to collect—information about you in the following situations:

Authorized Service Providers: We share information with trusted vendors who support our operations, including services such as mailing, website hosting, marketing, advertising, analytics, and contest fulfillment.
Marketing and Analytics Partners: We may share your information with third-party platforms for advertising and analytics purposes, as outlined in our section on third-party tracking and online advertising.
Corporate Transactions: Your information may be disclosed in the context of a business transaction, such as a merger, acquisition, financing, restructuring, or sale of assets. This also applies in the unlikely event of bankruptcy.
Legal and Regulatory Requirements: We may disclose your information to comply with applicable laws, legal processes, or regulatory obligations, or to protect the rights, safety, and property of Firstrade, our users, or the public.
With Your Consent: We may share your information for other purposes when you have given us your explicit consent.

4. Third-party tracking and online advertising

We and third parties may use cookies, pixels, device identifiers, and similar technologies to collect information about your use of our websites, apps, and other online services. This includes when we engage third-party advertising and analytics services to better understand your online activity and deliver targeted advertisements. The information collected may include your IP address, browser type, mobile network data, pages visited, time spent, links clicked, conversion data, and other related internet and device usage information.

This information is used by us and our third-party partners for various purposes, including analyzing data, assessing content popularity, and delivering targeted ads based on your interests both on our platforms and others. Additionally, this information helps us with advertising-related services such as reporting, attribution, analytics, and market research.

Please note that the data collected by these third-party partners is subject to their respective policies. For instance, we may use Google Analytics to track user activity, and the data processed by Google is governed by Google's own Privacy Policy. You can review Google's Privacy Policy https://policies.google.com/privacy, and learn how Google uses information from sites and apps https://policies.google.com/technologies/partner-sites.

The information collected may be aggregated over time and across different websites, services, and devices, including for the purpose of delivering targeted ads both on and off our website. For more details about targeted advertising and to learn how to opt out of having your browsing information used for such purposes, please visit www.aboutads.info/choices. Additionally, you should review your mobile device settings to manage your preferences regarding behavioral advertising.

5. Your controls

You have several options to control the information we collect and process:

Manage Communication Preferences: To stop receiving promotional emails, click "unsubscribe" in any of our emails. However, you may still receive essential service-related communications.
Restrict Mobile Ad Tracking: You can disable ad tracking on your mobile device, preventing us from accessing your advertising ID, but other personal data may still be shared with advertising partners.
Opt Out of Data Sharing: To stop sharing your data with marketing partners, contact us at service@firstrade.com or 1-800-869-8800, and we will cease sharing your information for these purposes.
Cookie controls: Firstrade uses cookies to improve website functionality, securely verify your identity, and personalize your experience. Cookies also help us understand how visitors use our site so we can enhance it further. You have control over cookies; most browsers allow you to be notified when a cookie is placed or to block them, though this may impact your experience. You can also delete existing cookies by consulting your browser's help settings. By using our website, you consent to our Cookie Policy.

6. Additional US States privacy rights

This section provides further details regarding personal information and the rights granted to residents of certain U.S. states under relevant state laws (collectively referred to as "State Privacy Laws"). Please note that these State Privacy Laws do not apply to all personal information we collect and process. Specifically, they do not apply to information regulated by federal financial privacy laws, such as the Gramm-Leach-Bliley Act ("GLBA").

We collect the following categories of personal information (processed over the past 12 months): identifiers (e.g., IP address), internet activity (e.g., website usage, ad interactions), and inferences, as detailed in "Information We Collect And How We Collect It." We do not collect or use "sensitive" information as defined by State Privacy Laws. For more details on the information we collect and its purposes, please refer to "Information We Collect And How We Collect It." We share this information with third parties as outlined in "Disclosures of Information."

For California residents

In compliance with California law, we do not share your information with non-affiliated third parties except as permitted by law, such as with your consent or to service your account. Among our affiliates, we limit information sharing to the extent required by California law.

Under the California Consumer Privacy Act (CCPA), you have the following rights regarding your personal information:

Right to Know: You can request details about the personal data we collect, use, disclose, and sell. To request this information, contact us at service@firstrade.com or call 1-800-869-8800. We will verify requests and provide reports free of charge, limited to two per consumer annually.
Right to Request Deletion: You can ask us to delete the personal information we have collected from you. To submit a request, contact us via email or phone. We will verify the request before proceeding.
Right to Opt-Out of Selling Personal Information: We do not sell your personal information. However, we allow third parties to collect information for advertising and marketing purposes. Please see the "THIRD-PARTY TRACKING AND ONLINE ADVERTISING" section for more details.
Nondiscrimination: We will not discriminate against California residents who exercise their privacy rights.
Authorized Agent: You may designate an authorized agent to make requests on your behalf. The agent must provide written proof of authorization and follow the appropriate process for requests.
California Shine the Light Law: We do not share your personal information with third parties for their direct marketing purposes.
Do Not Track Notice: We do not respond to "Do Not Track" signals. Third parties may collect personal information about your online activities across different apps or websites when using our Services.

For Nevada residents

We do not sell consumers' covered information for monetary consideration (as defined in Chapter 603A of the Nevada Revised Statutes). However, if you are a Nevada resident, you have the right to submit a request directing us not to sell your personal information. To submit such a request, please contact us at service@firstrade.com or call 1-800-869-8800.

For Vermont residents

We do not share information we collect about you with non-affiliated third parties, except as allowed by law, such as for processing transactions or maintaining your account. We will not share your creditworthiness information with our affiliates but may share other information for marketing purposes. To limit this sharing, please contact us at service@firstrade.com or call 1-800-869-8800.

7. Data retention

We retain personal information based on business needs and legal requirements. Personal data is kept for as long as necessary to fulfill the purposes for which it was collected, as well as for other business purposes outlined in this Privacy Policy.

8. Children

We do not knowingly collect or request information from individuals under the age of 13. If you believe we may have information from a child under 13, please contact us at service@firstrade.com.

9. Changes to this privacy statement

This Privacy Policy and Privacy Notice may be updated or revised at any time, with or without prior notice. The latest version will be posted on our website. Your continued use of our Services indicates your consent to the revised version.

10. How to contact us

For questions, comments, or suggestions regarding Firstrade's Privacy Policy, or your personal information, please reach out to us by phone at 1-800-869-8800 or via email at service@firstrade.com.